The people of Primo Water Corporation want to congratulate the people of Concord, MA for taking a tough environmental stand this year.

Concord residents voted in April to ban the sale of bottled water in their town to ease the growing burden on overflowing landfills. Primo Water took notice and moved to honor the residents by sponsoring Concord's 375th birthday celebration music festival and fireworks show at 5:00pm, September 12th 2010, at Concord-Carlisle High School.  

"We choose not to sell single-use PET bottles for the very reasons the people of Concord chose to vote for the ban," said Kelly Lockwood-Primus, Primo's VP of Marketing. "Primo offers consumers a responsible way to drink great tasting water and still protect the landfills and the rest of the planet from discarded single-use water bottles," she said.  Primo Water's three-and five-gallon bottles are exchanged when empty for a discount on a new bottle. Bottles are then reused an average of 40 times, before the plastic is ultimately recycled. "The Primo bottle exchange system has managed to keep more than 1.8 million pounds of plastic out of our landfills so far."

At the festival, attendees are encouraged to bring their own reusable water bottles, which Primo will refill at no charge. Visitors to the Primo tent will have the chance to win one of 100 home water dispensers to be given away. Primo also plans to give away 2,500 free reusable sport bottles and other items.

Primo Water Corporation offers water and its Energy Star rated water dispensers at thousands of retail locations across the country.  

Learn more about the Primo sponsorship of the Concord, MA 375th birthday celebration at:  http://www.primowater.com/concordmass.php

Primo Water Corporation is the responsible choice for consumers who want to drink great tasting water. A leading nationwide provider of water and Energy Star rated home water dispensers; Primo chooses not to sell water in single-use water bottles and instead promotes the reduction of plastic in landfills by offering zero waste three- and five-gallon bottles. Primo's patent pending recycle/exchange program encourages consumers to return the empty bottle. Primo then refreshes and re-uses the bottles an average of 40 times before recycling the plastic. The majority of Primo water is bottled at locations within 100 miles of its point of sale minimizing its transportation carbon footprint. In nationwide blind taste tests, 3 out of 4 consumers preferred Primo over the nation's top selling spring waters. Learn more about Primo Water at www.primowater.com      

SOURCE Primo Water Corporation

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Six of the toughest professional cowboys in America will achieve extra "style" points this weekend at the Ellensburg PRCA Rodeo when they debut  their Crown Royal-branded riding gear for the very first time. Through a year-long partnership with the Canadian Whisky brand, the team of six will hit the dirt at Ellensburg for what some consider the most dangerous eight seconds in sports in hopes of bringing home a Crown Royal victory.

The 2010 Crown Royal Riders line-up includes:

• Clayton Williams (Carthage, Texas) Bull Rider
• Cody Whitney (Asher, Okla) Bull Rider
• J.W. Harris (Mullin, Texas) 2008 & 2009 PRCA World Champion Bull Rider
• Steve Woolsey (Payson, Utah) Bull Rider and Saddle Bronc Rider
• Tilden Hooper (Carthage, Texas) Bareback Rider
• Wesley Silcox (Santaquin, Utah) 2007 PRCA World Champion Bull Rider

"The Crown Royal Riders team is comprised of the best and toughest professional cowboys in the sport," said Yvonne Briese, Crown Royal marketing director. "We can't wait to see them compete in their Crown Royal gear this weekend at Ellensburg and we look forward to responsibly toasting their wins.  This program will serve to reinforce the important message of responsible drinking to all adult pro rodeo fans."

Though not new to professional rodeo, this earmarks the first official relationship Crown Royal has announced specifically with a team of cowboys.  In addition to dueling in the dirt, the Crown Royal Riders will be on hand to sign autographs and take photos with fans Saturday evening.

"It's an honor to represent Crown Royal for the first time at one of the most exciting rodeos of the year," World Champion Wes Silcox said. "To be a member of such an elite team of cowboys is pretty remarkable. I'm sure we'll have some healthy competition along the way with the end goal of toasting with a Crown Royal, responsibly of course."

Known as one of the "old rodeos", the Ellensburg Rodeo is the final Gold Rodeo stop on the Wrangler Million Dollar Tour. In Ellensburg, today's best riders, ropers, and wrestlers compete in what many consider to be the best rodeo arena in the nation. The top 24 qualifiers from the Gold and Silver Tours advance to the Justin Boots Playoffs September 10 – 12 in Puyallup, Washington. For more information, visit www.ellensburgrodeo.com.

About Crown Royal

Crown Royal Canadian whisky is the number one selling Canadian whisky brand in the US by value and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal Canadian whisky's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. The Crown Royal Company is a primary sponsor of the No. 17 Roush Fenway Ford Fusion driven by Matt Kenseth. For more information visit www.crownroyal.com.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

SOURCE Crown Royal

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Today at the IFA exhibition in Berlin, SodaStream has unveiled the Fizz, the latest in its portfolio of home soda makers.  The new model features the interactive Fizz Chip™ digital screen, a high-tech indicator designed to aid consumer understanding of their individual carbonation technique and usage.  The patented Fizz Chip displays the amount of CO2 remaining in the carbonator (which powers the home soda maker) and also shows the strength of carbonation -- or "fizz" -- in the drink (light, medium or strong).  This new technology enhances and adds value to the user experience in a manner never achieved before in the home carbonation industry.

(Photo:  http://photos.prnewswire.com/prnh/20100903/NY58941-a )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100903/NY58941-a )

(Logo:   http://photos.prnewswire.com/prnh/20100903/NY58941LOGO-b )

(Logo:   http://www.newscom.com/cgi-bin/prnh/20100903/NY58941LOGO-b )

"After three years of development, we are proud to introduce the SodaStream Fizz, bringing the category to a new level," said Daniel Birnbaum, CEO of SodaStream.  "The Fizz offers a user experience breakthrough by helping to make homemade soda even easier.  The interactive Fizz Chip indicator lets the user see how fizzy their drink will be and also how much CO2 remains in the carbonator.  This helps the user know in advance that it is time to exchange their carbonator for a full one, or get an additional spare.  I expect that the Fizz Chip will become a standard feature in home carbonation."

The SodaStream Fizz home soda maker is a countertop appliance designed with a modern, artistic style for a premium look, available in a variety of colors (white, black, green, metallic red and shiny blue) to fit any kitchen atmosphere.  With the Fizz Chip indicator, consumers will enjoy the dual-benefit of making sparkling drinks that are perfectly carbonated to their personal taste, while monitoring the level of CO2 in the carbonator.

SodaStream has joined forces with leading communications agency Grey London, and the world-renowned illustrator Mat Maitland, to create colorful, fun, inspired graphics describing the Fizz as "incredibubble," "delectabubble" and "desirabubble."  The global marketing campaign elements include TV, print, digital, 3-D video, and out of home media.  The Fizz will be available for purchase during the upcoming holiday season in several markets across Europe and is planned for retail distribution in the United States beginning Spring 2011.

Protecting the Environment: An Ideal Alternative to Pre-Packaged Drinks:

• All SodaStream soda makers come with reusable bottles that last up to 3 years, offering a "green" alternative to the pollution and waste caused by the manufacture, transportation and disposal of billions of plastic bottles and aluminum soda cans each year.
• Users of the Fizz and other SodaStream products can be proud that they are actively contributing to the preservation of the planet.

Other Benefits of Using SodaStream:

• Convenience: No need to buy, carry or store large quantities of heavy and bulky bottles and cans.  SodaStream affords the user an ongoing supply of sparkling water and soda, freshly made from tap water in just a few seconds.
• Variety: SodaStream produces a wide variety of over 100 flavors so that each family member can have whichever delicious sparkling drink they desire, whenever they wish, including Regular, Diet, Natural, and a "For Kids" line.
• Customization: Make sparkling water and soda just the way you like them by controlling the amount of fizz and flavor, making SodaStream the ideal solution for the entire family's sparkling beverage needs.  And its lots of fun!
• Value: SodaStream offers a great value compared to purchasing store-bought carbonated water and drinks.

About SodaStream:  SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water.  Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water.  Our products are environmentally friendly, costeffective, promote health and wellness, and are customizable and fun to use.  In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles.  We estimate that there are currently approximately 4 million consumers who regularly create a carbonated beverage using our system.  SodaStream products are available in 39 countries around the world.

About Grey London:  We are 200 people, drawn from different marketing and media backgrounds, working together in a wonderfully open environment in Holborn, London. We do the lot: multi-channel, integrated, digital, above, through and below the line for a wide range of clients including Samsung, P&G, GlaxoSmithKline, Findus, Allianz, the British Heart Foundation, Ryvita, Santander, Dairy Crest and Toshiba.  We don't believe in agency positionings. We do believe in making our clients both successful and happy. We believe we're better than most agencies at listening to what clients really want. Which means we're better at understanding the problem and getting to the most exciting and effective answer.  

Follow SodaStream online at:

Homepage:  http://www.sodastream.com

Facebook:  http://www.facebook.com/SodaStream

Twitter:  http://twitter.com/SodaStreamSST

SOURCE SodaStream

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http://www.sodastream.com

Frontier Beverage Co. (OTC Bulletin Board: FBEC) has announced its partnership with Pennsauken, N.J.-based The Honickman Organization, to distribute the company's new low-calorie ultimate relaxation aid, Unwind™, to the mid-Atlantic region.

Under the agreement, The Honickman soft drink operations -- Canada Dry Delaware Valley and Canada Dry Potomac Corp. -- will bring Unwind™'s new sleek 12 oz. lightly-carbonated cans, containing a mere 40 calories and only 10 grams of sugar, to select stores in Virginia, Maryland, Washington, D.C., Delaware, Eastern Pennsylvania and Southern New Jersey.

"This distribution agreement opens up a huge territory for Unwind," said Terry Harris, Chief Executive Officer, Frontier Beverage Co. "With the help of Honickman, one of the country's largest Canada Dry distributors, we are going to be serving several large markets, which include some major colleges and universities and the mid-Atlantic beach communities, including the Jersey Shore."

"This is perfect timing for the people who have spent the summer at the beaches along the East Coast relaxing and are now returning to their hectic lifestyles at work, or the college students who, after enjoying an action-packed summer, are returning to the stressful life of school, to take a step back and Unwind™," said Harris.

Honickman is one of the nation's largest privately-owned bottling companies that bottles and distributes soft drinks and New Age brands. The Canada Dry operations will be adding Unwind™ to their current portfolio of beverages, including Arizona™, Glaceau™, Snapple™, Canada Dry®, Sunkist®, A&W® and 7-Up®.

"The Honickman Organization is constantly looking at consumer trends for emerging categories that will help generate incremental profit for our retailers," said John Taglienti, Executive Vice President of Sales and Marketing for Canada Dry Delaware Valley and Canada Dry Potomac. "We've seen an overwhelming response for relaxation beverages from consumers; however, we've also seen growing consumer demand for lower-calorie options. By offering a variety of great-tasting flavors, low calories, and low sugar in a relaxation drink, Frontier Beverage Group is leading innovation in the relaxation beverage category."

For those who are "Tired of Being Wired," Unwind™ offers a way to settle down at the end of a hard day with a relaxation blend to suit every lifestyle.  Melatonin, valerian root, rose hips and passion flower -- which can all be found in local nutrition or vitamin stores and have been used by herbalists for years to cope with anxiety and insomnia -- provide Unwind with its calming properties. To enhance the functional benefits, Unwind™ also features Goji and Acai berry extracts to provide an antioxidant boost.

For more information, please visit www.unwindbeverage.com or call 1-877-233-RELX (7359) and be sure to follow Unwind on Twitter at @unwindbeverage and join our Facebook fan page at www.facebook.com/unwindbeverage for new product information, company updates and contests.

About Frontier Beverage Co.

Founded in late 2009, Frontier Beverage is headquartered in Memphis, Tennessee and is a publicly-traded company under the sign FBEC. For more information or up-to-date information on Frontier Beverage and its flagship product, Unwind, please visit: http://finance.yahoo.com/q?s=fbec.ob or contact ir@frontierbeverage.com.

Frontier Beverage Co. is the distributor of Unwind, the ultimate relaxation aid for consumers worldwide. Unwind offers a healthy alternative to the calming drink experience due to its low-calorie, low-sugar and high-antioxidant formula.

SOURCE Frontier Beverage Co.

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This college football season, ESPN 3D and Sony are changing the way fans view games from home with the introduction of the "3D Game of the Week."  Every week, Sony will sponsor the airing of one top-level college game with potential Bowl Championship Series (BCS) implications on ESPN 3D, beginning with Boise State versus Virginia Tech on Monday, Sept. 6.

Bud Light is helping to extend the experience, partnering with Sony to host co-branded 3D viewing parties in select 3D Game of the Week markets that include Bud Light mobile bars outfitted with six Sony BRAVIA HDTVs with 3D and active 3D glasses, along with PlayStation 3 systems.  The viewing parties will give consumers a chance to experience 3D technology firsthand. Sony's stable 3D signal from the HDTV to the 3D active glasses will allow for wide-viewing angles so everyone in the party can enjoy the telecast from a comfortable seat.  Bud Light and Sony will host 3D viewing parties at locations around select visiting teams' markets throughout the season as well.

"Sony is involved in every step of the 3D process and is a major partner in helping to deliver the 3D college football experience to the home," said Stuart Redsun, Sony Electronics senior vice president of marketing.  "Our professional HD cameras are being used to shoot the action for each ESPN 3D game of the week through the BCS National Championship game in January, and fans can now enjoy the games on our 3D HDTVs."

ESPN 3D launched on June 11 with the first game of the 2010 FIFA World Cup South Africa.  The channel has featured 25 World Cup games as well as the 2010 Home Run Derby.  Future plans include a featured college football game almost every week of the season.  Additional dates will be announced as the season progresses.  Sony is the official sponsor of college football on ESPN 3D, and college football games televised on ESPN 3D will utilize Sony professional cameras.

Bud Light will be the exclusive malt beverage category sponsor for all ESPN 3D college football telecasts, which will include cut-ins to the Bud Light and Sony 3D viewing parties during select games.  To support the telecasts, Bud Light will also debut a 3D commercial – titled "Ultimate Tailgate Car" – the first 3D commercial filmed and aired by a brewer.  The brand's relationship with ESPN extends into the college football post-season, where Bud Light will receive entitlement of the pre-game shows of the four BCS bowl games aired on ESPN, including custom opening and closing animations, on-set branding and full malt beverage category exclusivity.  

"The introduction of a 3D commercial provides us a great way to showcase Bud Light and further sets the brand apart as a leader and innovator in the beer category," said Keith Levy, vice president, marketing, Anheuser-Busch, Inc.  "Connecting with consumers through new means strengthens Bud Light's position in the football season, and the use of 3D technology plays an important role in our overall football campaign this season, 'Bud Light Playbook.'"

To view 3D games in the home, consumers will need a 3D TV such as Sony's BRAVIA 3D capable models and active shutter 3D glasses, as well as access to the ESPN 3D channel.  ESPN 3D is currently carried on AT&T U-verse, Comcast and DirecTV.  

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.9 percent share of U.S. beer sales to retailers.  The company brews the world's largest-selling beers, Budweiser and Bud Light.  Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.

About Sony Electronics

Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets.  Operations include research and development, design, engineering, sales, marketing, distribution and customer service.  Sony is noted for a wide range of consumer audio-visual products, such as the BRAVIA LCD and 3D high-definition televisions, Cyber-shot and alpha digital cameras, Handycam camcorder and Walkman personal stereo.  Sony is also an innovator in the IT arena with its VAIO personal computers; and in high-definition professional telecast and production equipment, highlighted by the XDCAM HD and CineAlta™ lines of cameras and camcorders, and the SXRD™ 4K digital projector.  The latest news and information is available at the company's website at www.sony.com/news.

SOURCE Sony Electronics; Anheuser-Busch

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